Mostly follows the expected sequence. I'm not sure about putting the page numbers in front of the Section Names in the table of contents -- I found myself reading them as as section numbers and getting confused about sections getting skipped. You might try putting the sections first and the page numbers second.
Requirements
3/3
Requirements are listed and match the shop.
Introduction
3/3
Great intro that sets the tone and makes me want to play.
Overview
2/3
Clear overview of what you're doing and why. You might want to summarize the win-loss conditions here in a sentence and putting the details in a separate section at the end. This orients the player to the goals without overloading them with information up front.
Component List
4/5
Components are complete and clearly named. Since some of your cards have numbers in your name, you might want the card count to stand out a little more. Try 2 x 2 Copper, or perhaps 2 x Two Copper?
Component Pictures
3/3
Excellent, clear graphics.
Setup
10/10
Setup is clear and well-organized.
Setup Pictures
7/7
Excellent spread showing exactly how the setup works.
Game Play
15/15
Excellent, well-organized rules. I had a little trouble spotting the cost of drilling, and my eye skipped over the smelting rule on first read. It might be worthwhile to give the smelting rule a header and highlight the drilling cost.
Game Play Pictures
7/7
Drilling and excavation graphics are clear and well-captioned.
End Point
0/6
End point section not present. The details of the endgame are useful to have after the gameplay rules for easier reference.
Overall Comprehension
4/4
Easy to understand game, well-explained.
Clarity
3/3
Text style was appropriate to the game. Watch for the occasional typo ("advence" on page 7).
Presentation
2/2
Simple graphic presentation that feels appropriate to the time.
Shop Presentation 11/20
Ad
3/3
Ad image is clear and interesting, though my first impression -- maybe from the name font? -- was that this was more of a fantasy / dungeon game. Summary and bullet points are attractive and present the game as a unique and fun experience.
Backdrop
1/1
Backdrop is eye-catching, though I'm not sure it makes much sense to the customer until they've looked at more material about the game.
Logo
0/1
Logo blends in a bit too much with the backdrop -- it might need more of a color contrast. Something about the font still says "caveman" or "fantasy" to me.
Action Shots
2/5
The action shots look good, but more would be better. A picture of the physical components showing off everything you get in the box would go well here.
Description
5/5
The introduction and overview text work well here for introducing the game. The history of the game as part of the solitaire contest is also a good hook!