Big Fish was created with the following goals in mind:

Anyone can play (meaning there are no restrictions on what card can be played)
Relatively Simple Rules (making chains is a little strange at first but is easy to pick up on)
Low Entry, High Mastery (anyone can play, but to truly master this game you have to master predicting the behavior of those playing)
No True Randomness (There is no randomness in the game (ie. dice, random cards), everyone starts with the exact same cards, the randomness occurs through human behavior)
Quick to learn and play (it takes a few rounds to get the hang of it and only takes minutes to play a whole game)

Big Fish was created by Christopher Sheffield  :

"I have always had a dream of creating my own game. I wanted to start from scratch and do something I was unfamiliar with. Once I defined my philosophy toward the game it started coming to me. I spent many nights thinking about how this game should exist. I wanted to do everything for this game except print it. So I did! I created the game, rules, the artwork, all of it except for the printing.  I have had a lot of fun creating it and hope to keep creating new and fun games.  I like the game and I enjoyed making the art for it. I hope you enjoy this game as well! I hope that by me doing this I inspire others to go after their dreams whatever they may be!"    Thanks!  Christopher Sheffield