Katie's Behavior Mapping Card Kit

The Behavior Mapping Card Kit for Climate Action will help you systematically go through a full catalogue of nearly one-hundred evidence-based persuasive techniques drawn from behavioral science, neuroscience, game design, and environmental psychology and asses how each of them could be used in your mission.

Use these cards to map out the steps you want your target person to take. Determine how you will influence them to act in a surgical detail using this ten-step evidence-based and data-driven process:

1. The God Metric - What is the one environmental metric you are trying to change?

2. The Actor - Who is the target actor you are trying to influence?

3. First Contact - How will your target actor first see or hear about your project? (18 tools)

4. Cue - How will you cue them to act? (10 tools)

5. Data - What data sets are you working with? (8 tools)

6. Action - What specific action do you want your actor to take? (2 tools)

7. Progress & Goals - How will you display progress towards a goal? (10 tools)

8. Nudges - Which behavior and gamification techniques will you use? (22 tools)

9. Enhancers - How can you enhance the salience of the experience? (10 tools)

10. Rewards - How will your actor be rewarded after they do the action? (16 tools)

What's included: - 96 cards - Mini behavior mapping poster - QR code to access more tutorials and case studies - Online community of climate action behavior mappers